Post by anastasia on Mar 7, 2022 19:59:35 GMT 7
International Women’s Day (IWD) 2022 Content Forum: Hats Off To All Superwomen In The Content Industry
Content Forum: Hats Off to All Superwomen in the Content Industry. This International Women’s Day 2022, Content Forum celebrates and reinforces its commitment to safeguarding all women in the content industry.
With humble beginnings dating back to 1911, International Women’s Day (IWD) is celebrated annually on March 8th, marking a global celebration of the social, economic, cultural and political achievements of women. Themed #BreakTheBias, IWD 2022 seeks to continue the campaign’s efforts in accelerating gender parity and celebrating women’s achievements everywhere, while recognising the important role they play in today’s modern society.
With this in mind, the Content Forum honours women in Malaysia and the world over by reinforcing its stance and commitment towards women representation in the industry, by protecting them where content creation is concerned.
“Today, the Content Forum celebrates all women, while recognising their important role in today’s modern society. While we are truly glad that society’s view on the role of women have evolved tremendously over the past few decades, we would like to see a more active and a larger representation of women, particularly in areas pertaining to broadcast and the media at large. We believe the theme of IWD 2022, #BreakTheBias, is an especially timely and important one because whether deliberate or inadvertently, bias and stereotypes against women still remains in many shapes and forms. At the Content Forum, we firmly believe that merely knowing about bias against women isn’t enough. What is required is clear action to level the playing field,” said Content Forum executive director Mediha Mahmood.
She added that the Malaysian Communications and Multimedia Content Code (Content Code) is a set of guidelines that was drawn up to safeguard the interests of all levels of society, including women. In this regard, the Content Code ensures that women are not misrepresented or exploited in any way where content creation is concerned. Aside from that, it also outlines best practices and ethical standards for content creation and consumption across all platforms such as broadcast, media and television.
Among some of the guidelines involving women outlined in the Content Code is the provision that content should reflect an awareness of the need to avoid and overcome biased portrayals on the basis of gender. Another point to note in the Content Code is that no visual or audio content should condone the exploitation of women and its content must not be negative or degrading.
“For many decades, the content industry has been blessed with the tremendous talent, expertise and beauty presented by women They entertain, educate and amaze us both on screen and behind the scenes. So, on International Women’s Day 2022, we offer our thanks to these amazing women and reinforce our commitment to ensure that the content industry is free from bias, stereotype and exploitation, and where women are respected and valued as they well deserve,” said Mediha.
Indeed, the content landscape has come a long way since a time when women were so often misrepresented or sexualised. At that point in time, there were no platforms for them to speak up on such matters, and some were not even aware that such things were not okay. Content standards were different and self-regulation was not even a practice yet back then.
Sofia Jane
“We all need to come together and openly discuss about how women (and children) should be properly defined by the society and the industry – in order to stop any form of bullying or sexual harassment,” said local actress Sofia Jane.
Fatimah Abu Bakar
Echoing her thought was fellow actress Fatimah Abu Bakar who said, “When women and men speak out against sexism – they end up being ridiculed by certain groups of the society who have normalised this unacceptable behaviour. My advice for all young people out there – who want to make a difference in addressing sexism, is to call out any misbehaviour. Do not keep quiet.”
Daiyan Trisha
Daiyan Trisha, actress and singer, shared, “I have been selective at choosing my roles, as I carry the responsibility on how I should portray myself as a young female actor in the industry. Personally, I believe that there should be more representation of strong and powerful women, being portrayed in local content.”
Susan Lankester
Meanwhile, actress, director and producer Susan Lankester said, “Positive results happen when diverse story-tellers, actors, directors, producers who are involved both on-screen and behind the scenes get their hands in and get involved in protecting everybody in the industry.”
ABOUT THE CONTENT FORUM
The Communications and Multimedia Content Forum of Malaysia (Content Forum) is an independent self-regulatory industry organization registered under the Malaysian Communications and Multimedia Commission (MCMC) and designated by the Communications and Multimedia Act 1998 (CMA’98) to oversee and promote self-regulation of content over the electronic networked medium. The Content Forum consists of key players of the content industry i.e., advertisers, broadcasters, content creators/distributors, audiotext hosting services providers, advertising agencies, internet service providers and civic groups.
Aimed at facilitating self-regulation, which provides an additional layer of consumer protection that complements the legal framework, the Content Forum is committed to govern and promote the creation, distribution and consumption of electronic-networked content.
As an industry self-regulatory body, the Content Forum comprises of key members of the communications and multimedia content industry, including broadcasters, advertisers, content creators, internet access service providers and civic groups. This dynamic and robust representation of industry practitioners ensures that content standards continue to be developed with the objective of establishing a level playing field in the industry.
The Content Forum is responsible for the implementation and enforcement of the Malaysian Communications and Multimedia Content Code (“the Content Code”). The Content Code was prepared by the Content Forum and first registered with MCMC on 1st September 2004. The Content Code is the principal source for industry self-regulation as it contains governing standards and best practices for content dissemination within the communications and multimedia industry in Malaysia. The main objective of the Content Code is to outline procedures of self-regulation that provides the platform for creativity, innovation and heathy growth of a fast-evolving industry.
The Content Forum houses a Complaints Bureau that is empowered to address all complaints relating to content disseminated over electronic networks. The Complaints Bureau is empowered to investigate possible breaches of the Content Code, mediate disputes, adjudicate cases, publish orders and impose sanctions where necessary. The Complaints Bureau accepts complaints from industry players and the general public. Additionally, it plays an advisory role to any party that requires guidance on electronic content matters.
For More Information:
URL: contentforum.my/
TW: twitter.com/mycontentforum
FB: www.facebook.com/mycontentforum/
Content Forum: Hats Off to All Superwomen in the Content Industry. This International Women’s Day 2022, Content Forum celebrates and reinforces its commitment to safeguarding all women in the content industry.
With humble beginnings dating back to 1911, International Women’s Day (IWD) is celebrated annually on March 8th, marking a global celebration of the social, economic, cultural and political achievements of women. Themed #BreakTheBias, IWD 2022 seeks to continue the campaign’s efforts in accelerating gender parity and celebrating women’s achievements everywhere, while recognising the important role they play in today’s modern society.
With this in mind, the Content Forum honours women in Malaysia and the world over by reinforcing its stance and commitment towards women representation in the industry, by protecting them where content creation is concerned.
“Today, the Content Forum celebrates all women, while recognising their important role in today’s modern society. While we are truly glad that society’s view on the role of women have evolved tremendously over the past few decades, we would like to see a more active and a larger representation of women, particularly in areas pertaining to broadcast and the media at large. We believe the theme of IWD 2022, #BreakTheBias, is an especially timely and important one because whether deliberate or inadvertently, bias and stereotypes against women still remains in many shapes and forms. At the Content Forum, we firmly believe that merely knowing about bias against women isn’t enough. What is required is clear action to level the playing field,” said Content Forum executive director Mediha Mahmood.
She added that the Malaysian Communications and Multimedia Content Code (Content Code) is a set of guidelines that was drawn up to safeguard the interests of all levels of society, including women. In this regard, the Content Code ensures that women are not misrepresented or exploited in any way where content creation is concerned. Aside from that, it also outlines best practices and ethical standards for content creation and consumption across all platforms such as broadcast, media and television.
Among some of the guidelines involving women outlined in the Content Code is the provision that content should reflect an awareness of the need to avoid and overcome biased portrayals on the basis of gender. Another point to note in the Content Code is that no visual or audio content should condone the exploitation of women and its content must not be negative or degrading.
“For many decades, the content industry has been blessed with the tremendous talent, expertise and beauty presented by women They entertain, educate and amaze us both on screen and behind the scenes. So, on International Women’s Day 2022, we offer our thanks to these amazing women and reinforce our commitment to ensure that the content industry is free from bias, stereotype and exploitation, and where women are respected and valued as they well deserve,” said Mediha.
Indeed, the content landscape has come a long way since a time when women were so often misrepresented or sexualised. At that point in time, there were no platforms for them to speak up on such matters, and some were not even aware that such things were not okay. Content standards were different and self-regulation was not even a practice yet back then.
Sofia Jane
“We all need to come together and openly discuss about how women (and children) should be properly defined by the society and the industry – in order to stop any form of bullying or sexual harassment,” said local actress Sofia Jane.
Fatimah Abu Bakar
Echoing her thought was fellow actress Fatimah Abu Bakar who said, “When women and men speak out against sexism – they end up being ridiculed by certain groups of the society who have normalised this unacceptable behaviour. My advice for all young people out there – who want to make a difference in addressing sexism, is to call out any misbehaviour. Do not keep quiet.”
Daiyan Trisha
Daiyan Trisha, actress and singer, shared, “I have been selective at choosing my roles, as I carry the responsibility on how I should portray myself as a young female actor in the industry. Personally, I believe that there should be more representation of strong and powerful women, being portrayed in local content.”
Susan Lankester
Meanwhile, actress, director and producer Susan Lankester said, “Positive results happen when diverse story-tellers, actors, directors, producers who are involved both on-screen and behind the scenes get their hands in and get involved in protecting everybody in the industry.”
ABOUT THE CONTENT FORUM
The Communications and Multimedia Content Forum of Malaysia (Content Forum) is an independent self-regulatory industry organization registered under the Malaysian Communications and Multimedia Commission (MCMC) and designated by the Communications and Multimedia Act 1998 (CMA’98) to oversee and promote self-regulation of content over the electronic networked medium. The Content Forum consists of key players of the content industry i.e., advertisers, broadcasters, content creators/distributors, audiotext hosting services providers, advertising agencies, internet service providers and civic groups.
Aimed at facilitating self-regulation, which provides an additional layer of consumer protection that complements the legal framework, the Content Forum is committed to govern and promote the creation, distribution and consumption of electronic-networked content.
As an industry self-regulatory body, the Content Forum comprises of key members of the communications and multimedia content industry, including broadcasters, advertisers, content creators, internet access service providers and civic groups. This dynamic and robust representation of industry practitioners ensures that content standards continue to be developed with the objective of establishing a level playing field in the industry.
The Content Forum is responsible for the implementation and enforcement of the Malaysian Communications and Multimedia Content Code (“the Content Code”). The Content Code was prepared by the Content Forum and first registered with MCMC on 1st September 2004. The Content Code is the principal source for industry self-regulation as it contains governing standards and best practices for content dissemination within the communications and multimedia industry in Malaysia. The main objective of the Content Code is to outline procedures of self-regulation that provides the platform for creativity, innovation and heathy growth of a fast-evolving industry.
The Content Forum houses a Complaints Bureau that is empowered to address all complaints relating to content disseminated over electronic networks. The Complaints Bureau is empowered to investigate possible breaches of the Content Code, mediate disputes, adjudicate cases, publish orders and impose sanctions where necessary. The Complaints Bureau accepts complaints from industry players and the general public. Additionally, it plays an advisory role to any party that requires guidance on electronic content matters.
For More Information:
URL: contentforum.my/
TW: twitter.com/mycontentforum
FB: www.facebook.com/mycontentforum/
