When Amber organised the Ford Supermodel of the World Model Search in 2009, her vision was to create a platform for the next generation of models to learn and gain exposure, locally and internationally. In 2010, she started Amber Chia Academy, which has graduated over 1,000 students to date. In 2011 she envisioned a new kind of model search, the “Asia New Face Model Search” which seeks models that not only have the potential to be the next fashion icon, but the next celebrity star. Today, this model search is simply known as “The Face Of Malaysia”.
conceptualised and started by Amber Chia, this model search has placed some of the brightest modeling talents in the industry on the map today, including names like Wafa De Korte, Sheena Liam, Soo Xu Ze, Josh Yen and many more.
This year, the male & female winners will travel to Korea with Amber to represent Malaysia in one of the biggest global model searches, the Face Of Asia Model Search. The winners will be personally mentored by Amber and will be given the opportunity to work with top clients and professionals in the fashion & beauty industry, locally and internationally.