Post by anastasia on Aug 9, 2019 20:00:34 GMT 7
Lazada Official eCommerce Partner for KL Fashion Week In Support Of Malaysian SMEs
In-app livestreamed fashion show in conjunction with upcoming Merdeka campaign to accelerate growth of Malaysian SMEs and encourage consumers to Buy Malaysian.
Lazada Malaysia announced today that it is the official eCommerce partner for KL Fashion Week (KLFW), and will host 10 homegrown designers on the nation’s leading eCommerce platform. The designers will be unveiling their new collections on the runways of KLFW at Pavilion Kuala Lumpur from 21 to 25 August 2019, with the looks sold exclusively on Lazada. The shows will be livestreamed on the Lazada app, with viewers able to add products to cart in real time as they are modelled on the runway.
“This collaboration is in line with our Shoppertainment approach to business, by providing an entertaining and immersive experience for our customers, while presenting new, technological solutions to our sellers to drive awareness and discovery on their brands and labels,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.
“Over 98% of business establishments in Malaysia are SMEs, contributing significantly to the country’s GDP*. We believe that by creating opportunities and reducing barriers for businesses to flourish, we can build a robust eCommerce ecosystem to act as a continuity plan for the future. Lazada is committed to nurturing digital entrepreneurship amongst Malaysian SMEs to accelerate the growth of their businesses, and to encourage more Malaysians to support local sellers.”
The 10 designers’ ready-to-wear collections will be sold exclusively on Lazada. The runway shows will be livestreamed within the Lazada app, allowing Lazada’s extensive customer base to view the newly unveiled looks. Utilising a ‘see now, buy now’ concept, viewers will be able to add products to cart while watching the shows without leaving the livestream. This includes designs by renowned designers Syomir Izwa and Jimmy Lim, as well as East Malaysian labels Wynka Borneo and Lana. For full details on the 10 local designers, please see the appendix.
Bringing his label offline to online for the first time, designer Jimmy Lim said, “The Jimmy Lim label hit its 20th anniversary this year. We have seen the evolution in consumerism, from offline to online. Now, newer and bigger marketplaces such as Lazada are leading the online shopping movement through innovation and technology. We are proud to be part of this initiative which includes designer labels like us onboard the wagon and are excited to be part of the KL Fashion Week livestreamed showcase. This is truly fashion-forward.”
To prepare for their upcoming store debuts on Lazada, the 10 designers underwent a series of training sessions to set up and optimize their stores on the platform. Using Lazada’s resources for sellers, the designers learnt how to lay out and decorate their stores to a style of their choosing as well as how Lazada’s seller tools can help them drive traffic to their stores and how to convert these visits into sales.
The collaboration comes ahead of Lazada Malaysia’s “Kita MerdeKawan” Merdeka month campaign, which highlights the best deals from Malaysian sellers from 7 August 2019 onwards, culminating with a mega sale on 21 August 2019.
Lazada Malaysia commits to long-term sustainable eCommerce ecosystem
Lazada’s strategic collaboration with KL Fashion Week provides opportunity for talented Malaysian designers to digitize their businesses and better reach customers through Lazada’s technology, logistics capabilities and extensive network of shoppers locally and regionally.
To assist brands in driving sales, and navigating the competitive eCommerce space, Lazada offers all-rounded solutions in terms of branding, marketing and sales, which include:
Better tech tools to draw more eyeballs and sales
Centered on our promise to bring Shoppertainment to Malaysians nationwide, we have rolled out new features including Image Search, Live Streaming and storefront banner personalization to brands and sellers, Lazada is changing the way brands, sellers and customers interact and engage. By tapping on advanced big-data infrastructure we are able to help Brand Sellers be highlighted through prioritized display for store entry, as well as additional promotion slots via Search. By introducing social tools that enable live commenting in live streams, as well as engaging our customers with in-app activities such as games, we allow brands and sellers to connect socially at a deeper level.
Super'- series campaigns
LazMall brands and sellers can choose to take part in any or all of the 4 types of Super-series campaigns, which serves to offer them greater store prominence, and better engage with customers in different ways, Building on the success of Super Brand Day, which was launched last year, LazMall will create more Super-series events, so that its brands and sellers can leverage Lazada’s unrivalled 360-deg technology, metrics, marketing and logistics capabilities, to plan and execute innovative brand activations to increase brand awareness and sales.
New and improved Marketing Solutions Package and Business Advisor Dashboard
With LazMall, brands and sellers are empowered to connect directly with consumers, via the use of customised marketing engagements, consumer insights and media solutions. Through increased co-marketing investments between brands, sellers and Lazada, LazMall brands and sellers are incentivized to take part in co-marketing initiatives, to drive traffic to LazMall. This provides performance media expertise to LazMall brands, while boosting their brand visibility using Lazada resources packages. The enhanced Business Advisor dashboard displays the most updated analytics and information that help brands and sellers to quickly determine their next steps in boosting traffic to their storefronts, boosting visibility of their products for shoppers, and enticing pick-ups with tailored promotions to increase their sales. This near real-time analytics will allow brands and sellers to make swift business decisions, making them nimbler in adapting to evolving consumer needs.
Logistics
Lazada will continue investing in the region's most extensive warehousing, fulfilment and delivery network, by transforming it into a key enabler for a superior LazMall customer experience. By maintaining full control of freight and last-mile delivery, Lazada is able to ensure market-specific delivery options, such as the industry-leading guaranteed next-day delivery in all metro areas out of our warehouses.
Designers that will be making their KLFW collection exclusive on Lazada include:
GHAANIA
Each piece in Ghaania collection is designed to lend an air of poise, gracefulness and elegance to the wearer. “Ghaania”, which means “naturally beautiful”, promises to draw on the purest qualities of every woman to enhance her self-confidence, allure and femininity.
KLFW Collection Inspiration: Ghaania in Wonderland for KLFW 2019 Spring Summer 20 is inspired by the playfulness and whimsical of Alice in Wonderland.
JIMMY LIM
With over a 20 years of notable collections, high-casual label Jimmy Lim is best known for garments which portray an effortless chic, designed for wearers who want to wear attitude like a uniform to give definition to their identity. His designs are uniquely individual and inspired by his own experiences including nature, music, culture and tradition.
KLFW Collection Inspiration: Jimmy's S/S 2020 collection, suggests that this season's inspiration came from his recent trip to Nepal which he was captivated by the Buddhist artwork called Thangka.
KREE
Malay modest brand founded in 2013 by young entrepreneur, Qayyum Iskandar and Norhalida Sahar. Lead by Creative Director Ridzuan Alias.
KLFW Collection Inspiration: The collection is inspired by the colors of nature which are bold, vivid and voluminous. The collection is backed by tailor cut silhouettes and a fashion piece for city girls.
LAGUNA SYDNEY
Laguna Sydney specialises in simple designs with a bohemian edge, founded in April 2015. The Creative Director of Laguna Sydney, Yong Tiong Tan, his collections specialize in resort wear, with a glitzy bohemian edge for the more simplistic designs. His collections are aimed for the adventurous women of today.
KLFW Collection Inspiration: The collection is all about crossing and mixing the authenticity. On the long vacation across countries, collecting pieces for your wardrobe across every border, effortlessly leisure and comfort, the crossed and mixed between the classic yet quirky chic style.
LANA
LANA is a subsidiary of La Chateau Boutique. Started in 2013, LANA produces Ready-To-Wear collections for the modern woman. The brand offers an affordable luxury label with high quality, an aesthetically pleasing collection in terms of practicality and uniqueness.
KLFW Collection Inspiration: The Creative Director paid a tribute to her homeland Sarawak, by carefully inserting a modernize pua design to her own made fabric that is used for few pieces in this collection. Her colour palette in this collection was inspired by the beautiful parrotfish -flamboyant, colourful and vibrant. This collection is for the modern contemporary women of today.
MAGLIFESTYLE
"MAGlifestyle" comes from MAG (short form for magazine) + lifestyle. Founded by two sisters that traveled to many places and took their journey experiences as an inspiration for their collections.
KLFW Collection Inspiration: Resort 2020 - a sport go in-conjunction with the long awaited Olympic Games 2020, Mag considers Athleisure as their inspiration for the resort collection.
MAQILLA
Fronted by Aqilla, MAQILLA fashion label was founded in 2017 and to date offers not only Made to Measure Bridal wear & Raya Collection but most definitely known for its Comfort, Simple and Minimalistic Ready-To-Wear Collections. #BACKTOBASICS. A key element that Maqilla hold dearly is the brand’s constant strive to understand the ever so fast changing fashion trends and customer’s needs.
KLFW Collection Inspiration: The collection comes from the urge to give a little piece of AQILLA, to her followers. It showcases their designer’s fashion DNA– inspired from what she wears daily and most definitely dominated by Aqilla’s most favourite colour – BLACK.
ROMYDA KL
Romyda KL (pronounced Ro-Mee-Da) is an exclusive label helmed by public relations mogul Selina Yeop Jr, singer Ning Baizura and in collaboration with Cambodian designer Romyda Keth. Her patterns are characterized by an undeniably feminine style, coloring that is a harmonious blend of shades, elegance without sacrifice of detail, garments that fit the curves and highlight the figure, and materials that are both versatile and of high quality.
KLFW Collection Inspiration: The collection is inspired by women who are secure in the way they wish to present themselves, whether it’s at work or play! The clothes have all the elements that Romyda_KL is famous for: fine laser cut details, bold colours and a multitude of textures to create a design.
SYOMIRIZWA GUPTA
Designer Syomir Izwa started his brand in the modest surroundings of his own home - he found that his search for inspiration took him closer to home – to the rich colors, shapes and designs of the East, as well as the myriad styles that emerged through the confluence of cultures between East and West.
KLFW Collection Inspiration: Learn, Colours, Explore and Live is the 4 themes that will be presented in Mr Syomir’s collection this year.
WYNKA BORNEO
WYNKA is a Borneo-based clothing brand that represents all the things the founders love about being women. Their collections are inspired by the women that inspire them, and everything they are made of.
KLFW Collection Inspiration – The collection pays homage to the 70’s & 80’s era and genre. A reminisce of the vintage disco mode, free-spirited individuals. Recreating the 70’s Disco queen diva, with gentle elegance and opulence. For the first time in its collection, WYNKA will be using its own WYNKA design- printed fabrics.
In-app livestreamed fashion show in conjunction with upcoming Merdeka campaign to accelerate growth of Malaysian SMEs and encourage consumers to Buy Malaysian.
Lazada Malaysia announced today that it is the official eCommerce partner for KL Fashion Week (KLFW), and will host 10 homegrown designers on the nation’s leading eCommerce platform. The designers will be unveiling their new collections on the runways of KLFW at Pavilion Kuala Lumpur from 21 to 25 August 2019, with the looks sold exclusively on Lazada. The shows will be livestreamed on the Lazada app, with viewers able to add products to cart in real time as they are modelled on the runway.
“This collaboration is in line with our Shoppertainment approach to business, by providing an entertaining and immersive experience for our customers, while presenting new, technological solutions to our sellers to drive awareness and discovery on their brands and labels,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.
“Over 98% of business establishments in Malaysia are SMEs, contributing significantly to the country’s GDP*. We believe that by creating opportunities and reducing barriers for businesses to flourish, we can build a robust eCommerce ecosystem to act as a continuity plan for the future. Lazada is committed to nurturing digital entrepreneurship amongst Malaysian SMEs to accelerate the growth of their businesses, and to encourage more Malaysians to support local sellers.”
The 10 designers’ ready-to-wear collections will be sold exclusively on Lazada. The runway shows will be livestreamed within the Lazada app, allowing Lazada’s extensive customer base to view the newly unveiled looks. Utilising a ‘see now, buy now’ concept, viewers will be able to add products to cart while watching the shows without leaving the livestream. This includes designs by renowned designers Syomir Izwa and Jimmy Lim, as well as East Malaysian labels Wynka Borneo and Lana. For full details on the 10 local designers, please see the appendix.
Bringing his label offline to online for the first time, designer Jimmy Lim said, “The Jimmy Lim label hit its 20th anniversary this year. We have seen the evolution in consumerism, from offline to online. Now, newer and bigger marketplaces such as Lazada are leading the online shopping movement through innovation and technology. We are proud to be part of this initiative which includes designer labels like us onboard the wagon and are excited to be part of the KL Fashion Week livestreamed showcase. This is truly fashion-forward.”
To prepare for their upcoming store debuts on Lazada, the 10 designers underwent a series of training sessions to set up and optimize their stores on the platform. Using Lazada’s resources for sellers, the designers learnt how to lay out and decorate their stores to a style of their choosing as well as how Lazada’s seller tools can help them drive traffic to their stores and how to convert these visits into sales.
The collaboration comes ahead of Lazada Malaysia’s “Kita MerdeKawan” Merdeka month campaign, which highlights the best deals from Malaysian sellers from 7 August 2019 onwards, culminating with a mega sale on 21 August 2019.
Lazada Malaysia commits to long-term sustainable eCommerce ecosystem
Lazada’s strategic collaboration with KL Fashion Week provides opportunity for talented Malaysian designers to digitize their businesses and better reach customers through Lazada’s technology, logistics capabilities and extensive network of shoppers locally and regionally.
To assist brands in driving sales, and navigating the competitive eCommerce space, Lazada offers all-rounded solutions in terms of branding, marketing and sales, which include:
Better tech tools to draw more eyeballs and sales
Centered on our promise to bring Shoppertainment to Malaysians nationwide, we have rolled out new features including Image Search, Live Streaming and storefront banner personalization to brands and sellers, Lazada is changing the way brands, sellers and customers interact and engage. By tapping on advanced big-data infrastructure we are able to help Brand Sellers be highlighted through prioritized display for store entry, as well as additional promotion slots via Search. By introducing social tools that enable live commenting in live streams, as well as engaging our customers with in-app activities such as games, we allow brands and sellers to connect socially at a deeper level.
Super'- series campaigns
LazMall brands and sellers can choose to take part in any or all of the 4 types of Super-series campaigns, which serves to offer them greater store prominence, and better engage with customers in different ways, Building on the success of Super Brand Day, which was launched last year, LazMall will create more Super-series events, so that its brands and sellers can leverage Lazada’s unrivalled 360-deg technology, metrics, marketing and logistics capabilities, to plan and execute innovative brand activations to increase brand awareness and sales.
New and improved Marketing Solutions Package and Business Advisor Dashboard
With LazMall, brands and sellers are empowered to connect directly with consumers, via the use of customised marketing engagements, consumer insights and media solutions. Through increased co-marketing investments between brands, sellers and Lazada, LazMall brands and sellers are incentivized to take part in co-marketing initiatives, to drive traffic to LazMall. This provides performance media expertise to LazMall brands, while boosting their brand visibility using Lazada resources packages. The enhanced Business Advisor dashboard displays the most updated analytics and information that help brands and sellers to quickly determine their next steps in boosting traffic to their storefronts, boosting visibility of their products for shoppers, and enticing pick-ups with tailored promotions to increase their sales. This near real-time analytics will allow brands and sellers to make swift business decisions, making them nimbler in adapting to evolving consumer needs.
Logistics
Lazada will continue investing in the region's most extensive warehousing, fulfilment and delivery network, by transforming it into a key enabler for a superior LazMall customer experience. By maintaining full control of freight and last-mile delivery, Lazada is able to ensure market-specific delivery options, such as the industry-leading guaranteed next-day delivery in all metro areas out of our warehouses.
Designers that will be making their KLFW collection exclusive on Lazada include:
GHAANIA
Each piece in Ghaania collection is designed to lend an air of poise, gracefulness and elegance to the wearer. “Ghaania”, which means “naturally beautiful”, promises to draw on the purest qualities of every woman to enhance her self-confidence, allure and femininity.
KLFW Collection Inspiration: Ghaania in Wonderland for KLFW 2019 Spring Summer 20 is inspired by the playfulness and whimsical of Alice in Wonderland.
JIMMY LIM
With over a 20 years of notable collections, high-casual label Jimmy Lim is best known for garments which portray an effortless chic, designed for wearers who want to wear attitude like a uniform to give definition to their identity. His designs are uniquely individual and inspired by his own experiences including nature, music, culture and tradition.
KLFW Collection Inspiration: Jimmy's S/S 2020 collection, suggests that this season's inspiration came from his recent trip to Nepal which he was captivated by the Buddhist artwork called Thangka.
KREE
Malay modest brand founded in 2013 by young entrepreneur, Qayyum Iskandar and Norhalida Sahar. Lead by Creative Director Ridzuan Alias.
KLFW Collection Inspiration: The collection is inspired by the colors of nature which are bold, vivid and voluminous. The collection is backed by tailor cut silhouettes and a fashion piece for city girls.
LAGUNA SYDNEY
Laguna Sydney specialises in simple designs with a bohemian edge, founded in April 2015. The Creative Director of Laguna Sydney, Yong Tiong Tan, his collections specialize in resort wear, with a glitzy bohemian edge for the more simplistic designs. His collections are aimed for the adventurous women of today.
KLFW Collection Inspiration: The collection is all about crossing and mixing the authenticity. On the long vacation across countries, collecting pieces for your wardrobe across every border, effortlessly leisure and comfort, the crossed and mixed between the classic yet quirky chic style.
LANA
LANA is a subsidiary of La Chateau Boutique. Started in 2013, LANA produces Ready-To-Wear collections for the modern woman. The brand offers an affordable luxury label with high quality, an aesthetically pleasing collection in terms of practicality and uniqueness.
KLFW Collection Inspiration: The Creative Director paid a tribute to her homeland Sarawak, by carefully inserting a modernize pua design to her own made fabric that is used for few pieces in this collection. Her colour palette in this collection was inspired by the beautiful parrotfish -flamboyant, colourful and vibrant. This collection is for the modern contemporary women of today.
MAGLIFESTYLE
"MAGlifestyle" comes from MAG (short form for magazine) + lifestyle. Founded by two sisters that traveled to many places and took their journey experiences as an inspiration for their collections.
KLFW Collection Inspiration: Resort 2020 - a sport go in-conjunction with the long awaited Olympic Games 2020, Mag considers Athleisure as their inspiration for the resort collection.
MAQILLA
Fronted by Aqilla, MAQILLA fashion label was founded in 2017 and to date offers not only Made to Measure Bridal wear & Raya Collection but most definitely known for its Comfort, Simple and Minimalistic Ready-To-Wear Collections. #BACKTOBASICS. A key element that Maqilla hold dearly is the brand’s constant strive to understand the ever so fast changing fashion trends and customer’s needs.
KLFW Collection Inspiration: The collection comes from the urge to give a little piece of AQILLA, to her followers. It showcases their designer’s fashion DNA– inspired from what she wears daily and most definitely dominated by Aqilla’s most favourite colour – BLACK.
ROMYDA KL
Romyda KL (pronounced Ro-Mee-Da) is an exclusive label helmed by public relations mogul Selina Yeop Jr, singer Ning Baizura and in collaboration with Cambodian designer Romyda Keth. Her patterns are characterized by an undeniably feminine style, coloring that is a harmonious blend of shades, elegance without sacrifice of detail, garments that fit the curves and highlight the figure, and materials that are both versatile and of high quality.
KLFW Collection Inspiration: The collection is inspired by women who are secure in the way they wish to present themselves, whether it’s at work or play! The clothes have all the elements that Romyda_KL is famous for: fine laser cut details, bold colours and a multitude of textures to create a design.
SYOMIRIZWA GUPTA
Designer Syomir Izwa started his brand in the modest surroundings of his own home - he found that his search for inspiration took him closer to home – to the rich colors, shapes and designs of the East, as well as the myriad styles that emerged through the confluence of cultures between East and West.
KLFW Collection Inspiration: Learn, Colours, Explore and Live is the 4 themes that will be presented in Mr Syomir’s collection this year.
WYNKA BORNEO
WYNKA is a Borneo-based clothing brand that represents all the things the founders love about being women. Their collections are inspired by the women that inspire them, and everything they are made of.
KLFW Collection Inspiration – The collection pays homage to the 70’s & 80’s era and genre. A reminisce of the vintage disco mode, free-spirited individuals. Recreating the 70’s Disco queen diva, with gentle elegance and opulence. For the first time in its collection, WYNKA will be using its own WYNKA design- printed fabrics.
